Check out Seville Michelle on the Today show.
Check out Seville Michelle on the Today show.
We make earrings for girls that ride the bus, drive the bus and for the girls they listen to on their headsets.
Born and raised in New York City (by a Cuban mother and a Greek father), Seville Michelle is a self-taught first generation born American jewelry designer who brings her unique background to life in her work by re-imagining the accessories of her youth. Growing up immersed in the fashion and jewelry trends of the 1990’s, Seville wore large doorknocker earrings, big gold chains that shimmered with pendants of religious saints, and icons throughout her adolescent life. Her creative palette expanded beyond chunky gold jewelry in the glamorous nightlife scene of the mid 90’s. As a designer she merges street style with luxury in a very New York City way, always referencing her city life roots, and identity.
Seville entered the design world in 2009 with the Patricia Field (Sex in the City, Ugly Betty costume designer) store in New York City serving as a flagship for Seville’s eponymous line of accessories. With the support of the House of Field, Seville began developing new concepts, and emerged from her “think tank” with an idea that would captivate trendsetters, and tastemakers alike. "The fantasy for me of wrapping the doorknocker in leather was like adding diamonds to a Casio." Her earrings quickly grew a cult following, among some of the biggest names in music, international press and retail attention followed.
The earrings were soon carried at Nordstrom and Mario Testino photographed a pair on Nicole Kidman for the 2012 Fall issue of V magazine. In 2017 her signature leather doorknocker earrings were featured on the front cover of Vogue.it as well as in the pages of Vogue Japan. A Queens, NY native, Seville was personally invited by Roxanne Shante to be the consulting jewelry designer of Shante’s Netflix film, Roxanne Roxanne; officially bridging her New York City upbringing and her accrued fashion lexicon. With her popularity rising among the most creditable in fashion, she was asked to design an earring for the NBA playoff in 2018.
Seville is often brought in to design and produce jewelry for chart-topping Billboard Music Top 100 artists. Her sharp eye for design, and ability to develop cohesive and sensical jewelry collections are deeply relied upon. Designing jewelry merchandise sold by artists, working directly and indirectly with some of the most beloved musicians of our day.
The brand has been featured in Forbes, Complex and The Boston Globe among many other fashion and business journals. In 2022, Atmos, a reputable streetwear store asked her to design accessories and produce her celebrated earring workshops in partnership with Air Jordan brand in Philadelphia, PA and Harlem, NY. You can find Seville's jewelry in stores across America, and on some of the biggest names in music and entertainment.
In 2022, after 13 years in business Seville was invited to join the coveted Accessories Council, (the CFDA of jewelry). In the Spring of 2023, Seville presented her business growth to California Senator Lena Gonzalez' office representing for women entrepreneurs and advocating for funding for women across the state.
Giving back in positive ways is the brands DNA which inspired Seville to launch Seville for the People, an educational company that creates imaginative activities around jewelry design. She has produced dozens of jewlery making workshops for the Los Angeles County Housing Authority and works as an art contractor for the the Los Angeles Public Library. She was invited to join UCLA's Healing Arts program to gain a certificate in the Social Emotional Arts (SEA) - where she learned trauma-informed, creative approaches to enrich her jewlery making workshops.
To learn more about Seville for the People, visit us here.
In October 2019, her life as a designer, and journey of launching Seville for the People was featured on Today show’s Hoda & Jenna.
